What is Derived Knowledge?

We look afresh at all, or any appropriate combination of data, and derive useful knowledge on which an organisation can act profitably.

We define useful knowledge in two ways:

We enable organisations to realise competitive advantage in two ways

  1. BY DERIVING FRESH INSIGHT FROM CONVENTIONAL DATA
    • We specialise in realising fresh value from conventional data already held (active and archived).
    • Conventional data can include existing or new market research and knowledge held in any form inside an organisation by its people.
    • We audit the knowledge base of an organisation.
    • We also manage and co-ordinate conventional data gathering from a wide variety of sources.
    • We derive useful knowledge from any given set of sources, knowledge that an organisation can exploit commercially.
  2. BY PROJECTIVE, CREATIVE INTERACTION WITH RELEVANT GROUPS

By creative interaction with relevant consumer groups we produce projective rather than reactive responses which result in exploitable next generation product and service concepts. We work closely with senior management to develop business strategies and tactics to maintain and increase the revenue and profitability.

Our recommendations are founded on more than 25 years of market experience and supported by fully substantiated derived knowledge of the current market opportunities.

Sector expertise is particularly strong in Retail, Leisure, ITC, Automotive and Professional Organisations.

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