Key Services

Derive the knowledge within.
Deriving the competitive opportunities from existing research and internal knowledge and other sources.

Consultancy can include:

Brand Actuality
Brand difference is harder than ever to justify believably; harder than ever to sustain over time.

Brand Actuality is a diagnostic and planning tool:

Customer Trust Index
In this increasingly competitive world your customers are able to select from a range of similarly priced and similar quality products and services.

Customer satisfaction is no longer sufficient to secure repeat business. Repeat business results from the degree to which the customer TRUSTS the supplier and consistently delivers.

We derive those key factors that make up the Customer Trust Index and can organise the measurement of that index over time.

>> So how do we enable organisations to realise their Competitive Opportunities...